white architecture

White Luxury

Sala della Passione, Brera

White Luxury, Marco Piva's,concept, able to fuse strategic and functional aspects, and dramatically exhibit solutions of high impact built around the theme of luxury related to the white color and its infinite variations. The white color and the luxury blend together in order to offer a prestigious atmosphere.

A scenario with wall art, friezes, stucco and a grand staircase made of natural materials and strictly white, emphasized by an exclusive lighting design, will welcome visitors. A setting design inspired by nature, able to change and be easily adapted to an event, a high-level representation ceremony, to meet the needs of an informal meeting, a gala dinner or a thematic presentation.

White Luxury, a place of excellence dedicated to the visitors of the exhibition White in the City, but also for companies who want to use, exclusively, this magical place with audiovisual elements to support events with appropriate pictures and music.

Furniture and fashion accessories, products for the "mise en place", porcelain and ceramics create an experience immersed in the luxury of Italian excellences, in a project curated by Studio Marco Piva who also designed the Hotel Excelsior Gallia Milan, an example of a White Luxury.

Partners: Alchymia, Chanel, Corà, Culti, Dèsirèe, Euromobil, Fuda, Gi-Design, Giorgio FK Srl, Helios Automazioni, Kaldewei, Lualdi, Maserati, Mosaico+, Oikos, Samsung, Zonca

Technical Sponsor: Graniti Fiandre, Gruppo Saviola, Kusmi Tea, Mandelli 1953, Interiors 3D, Jab, Side, Bottega

Constructor: Tecnolegno Allestimenti

Photo Credit: Andrea Martiradonna