Jonida Turani


An initiative of Oikos il colore del benessere

Milano Design Week 2017
Location: Via Burigozzo 1/B
4-9 April, 11am - 9pm
Curated by Jonida Turani

The White Young Innovative exhibition attempts to explore the contemporary lines of research on the use of white color, seen as the synthesis of a series of preconditions. A A group of well-known young designers, supported by major sponsor companies, exhibit the white installations, classified by items of furniture, lighting and decorative sculptures, using new production techniques and innovative materials. Among the series of different objects in function and size, and from different countries, an eclectic nature of design trends is set, operating in a constant research for novelty and innovation. The installations of young designers extend in both floors where white is entrenched to the natural and artificial lighting. This archipelago of white installations becomes a backdrop for a transversal and dynamic intervention of an agency of artists for artists, Agreements to Zinedine – ATZ, who study and work on new production processes, as a form of global discussion. Their intervention 'In Nature Black Does Not Exist (Extreme Place)', is mirrored at several points of space, inviting us to reflect on housing and on current methodologies for the design and production, but at the same time the use of the white color as a natural condition, almost as landscaping, which pours on the black, however, the role of artifice. Through the different approaches to production and choice of color, the exhibition seeks to explore the contradictions but at the same time it identifies the similarities of the consistent research lines that unify the different works within the space through their morphology, the relationship with lighting and the use of white color.

Agreements to Zinedine - ATZ, Alessandro Busana, Alessandro di Prisco, Alice Guarisco, Antonio Facco, BrogliatoTraverso, Dafi Reis Doron, Didonè Comacchio, Elena Salmistraro, Fabrizio Belluzzi, FormIDable, Giovanni Botticelli, Giovanni Ranieri, Kairi Eguchi, Lanzavecchia + Wai, Leonardo Talarico, Lorenzo Massimiano, Matteo Cibic, Nearch, NINE, Spazio | 23, YOY.

White Young Innovative is part of White in the city project, under the artistic direction of Giulio Cappellini, which involves some of the most prestigious locations in Milan: Accademia di Brera, Pinacoteca di Brera, Palazzo Cusani, San Carpoforo, Class Space, each one with a different interpretation, but linked in a unique itinerary that will reflect the White color in its thousands of colors and symbolic facets.

Main sponsor of WHITE IN THE CITY : Oikos il colore del benessere

Sponsor companies: Saviola, Foris l'origine delle idee – Light Engineering + Design, Ossicolor, Carrer, Guerrera Marmi, Lapitec, Cappellini, Alessi, Bosa, Tollman's, Urbo.