Designer Giulio Cappellini

Milan will be colored white thanks to the White Design project

An unmissable design week, a route through the city's most prestigious locations unified through installations of this color.

During the busy Design Week of April 2017, one of the main routes will be the one linked to the White Design, this year's elected color. White has historically been among us in its various manifestations and has always characterized what surrounds us, from the architecture to the means of locomotion, from clothes and accessories to the interior.

The white color represents the maximum synthesis of thought, a point of arrival and not of departure, a conscious and informed choice.

The White Design Week will propose visitors a real journey through a series of magical locations where several protagonists of different age, history, culture, tradition will unfold their vision of the white color's universality.

In the various venues, Pinacoteca and Accademia di Brera, the former Church of San Carpoforo, Palazzo Cusani and the Class Editori Space, some of the most important contemporary architects will exhibit close to promising students, as well as established designers next to young designers in their first project experiences.

The high quality of the projects displayed will fascinate the visitor suggesting that talent, professionalism and passion overcome geographical boundaries and age.

White design: White Design Week will be a big choral project, source of reflection and well-being for all, a memory that we will be taking to us wherever we live, a great gift given to us by artists of today and tomorrow.

 

 

Giulio Cappellini


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